Top 5 Social Apps Performance on Unified Platform in the US, Q4 2024

In the fourth quarter of 2024, the top social apps in the United States demonstrated varied performance trends across downloads, revenue, and active users, as observed by Sensor Tower.

TikTok - Videos, Shop & LIVE maintained a strong presence with weekly revenue peaking at around $31M in early November. Downloads showed fluctuations, with a high of approximately 997K in early December. Active users consistently hovered around 98M, closing the quarter with a slight increase to 99.8M.

Threads experienced a dynamic download trend, reaching about 1.3M in mid-October before declining towards the end of the year. The app's active user base grew steadily, beginning at 34.6M and ending the quarter with over 39M.

Instagram saw its weekly revenue peak at approximately $1.7M at the start of the quarter. Downloads varied, peaking at around 896K in late October. Active users remained stable, starting and ending the quarter around 122M.

Facebook showed a steady revenue trend, with fluctuations between $850K and $1M. Downloads remained consistent, averaging around 570K, while active users slightly decreased, ending at 220M.

Bluesky had notable download spikes, particularly in early November with over 1.3M downloads. Active users started at 372K and increased significantly to over 3.1M by the end of the quarter.

These insights from Sensor Tower highlight the shifting dynamics of social app engagement and monetization in the US market during the last quarter of 2024. For more detailed analytics, visit Sensor Tower.